March 25, 2009

Learning to sell

This week I am stepping into the marketing function of the business and specifically into personal selling.
From being an office bound specialist in the finance function this is a completely new world to me.
What have I learned so far?

• Prepare, prepare, prepare
• Keep eye contact with your customer and try to make a personal connection
• Listen to your customers needs and adapt your selling strategy to fit
• Define your output for the meeting clearly
• Show your excited - positive energy is contagious
• Note to self: never use understatements to sell anything
• Conclude the meeting by summarising the decisions made and the way forward
• Follow up with a thank you email for the opportunity
Enjoy the interaction!

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