Mechanics vs dynamics, differentiate your business!

Why has the Spur restaurant survived and prospered for so long? Surely it is only another restaurant...? According to the “beautiful basics approach” it is all about mechanics vs dynamics.

Mechanics are the stagnant components for a specific industry. In our example a restaurant, without exception receive its patrons at the door, usher to a table, ask what to drink and eat, order in the kitchen…
A 5% improvement in the mechanics will not result an improvement in your business. (NB assuming the mechanics is 100%)

Dynamics are the aspects that gives a business personality “branding”, uniqueness for example, Kulula.com, Woollies, Spur, Google...

Improve your dynamics and your business will differentiate itself from the competition.
Is your business dynamic...?